"There will always be a certain element of extremists on either side, left or right, who no mainstream news outlet is going to satisfy"
About this Quote
Klein’s line is a businessman’s shrug dressed up as media realism: the market is fractured, the audience is emotional, and there’s no product you can ship that will make the angriest customers stop leaving one-star reviews. On its face, it reads like balance - “either side, left or right” - but the real move is to reframe criticism as a structural inevitability rather than a signal of editorial failure. If extremists will never be satisfied, then dissatisfaction becomes proof of reasonableness, not a prompt for accountability.
The key word is “satisfy.” That’s consumer language, not civic language. It subtly swaps the purpose of news (to inform, to verify, to hold power to account) for the logic of customer service. In that frame, the “mainstream” outlet becomes a centrist brand trying to keep its median subscriber, while the “extremists” are unprofitable edge cases. It’s also a quiet inoculation against bad-faith attacks: when partisans accuse a newsroom of bias, Klein implies they’re just doing what partisans do.
Context matters because Klein isn’t a reporter defending a specific story; he’s a business figure defending an institution’s legitimacy in a polarized media economy. The statement sells stability to advertisers, investors, and skittish audiences: we’re not wrong, the world is noisy. The risk is that this neat symmetry can flatten real asymmetries in misinformation or power. “Both sides have extremists” can be accurate and still function as a rhetorical exit ramp from the harder question: when criticism comes, is it heat from the fringes - or smoke from an actual fire?
The key word is “satisfy.” That’s consumer language, not civic language. It subtly swaps the purpose of news (to inform, to verify, to hold power to account) for the logic of customer service. In that frame, the “mainstream” outlet becomes a centrist brand trying to keep its median subscriber, while the “extremists” are unprofitable edge cases. It’s also a quiet inoculation against bad-faith attacks: when partisans accuse a newsroom of bias, Klein implies they’re just doing what partisans do.
Context matters because Klein isn’t a reporter defending a specific story; he’s a business figure defending an institution’s legitimacy in a polarized media economy. The statement sells stability to advertisers, investors, and skittish audiences: we’re not wrong, the world is noisy. The risk is that this neat symmetry can flatten real asymmetries in misinformation or power. “Both sides have extremists” can be accurate and still function as a rhetorical exit ramp from the harder question: when criticism comes, is it heat from the fringes - or smoke from an actual fire?
Quote Details
| Topic | Truth |
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