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Daily Inspiration Quote by Ibrahim Rugova

"There will be a lot of competitive and strong companies coming here, and even though Kosovo is a small country that undoubtedly has a lot to offer to global trade; one of our main interests is to expose it to the world market"

About this Quote

Rugova is selling vulnerability as strategy. In a single breath he acknowledges the asymmetry - Kosovo is small, and the companies arriving will be "competitive and strong" - then flips that imbalance into a promise: opening the gates is not capitulation but self-authorship. The line is doing diplomatic double duty, aimed outward at investors and inward at a population emerging from conflict and contested sovereignty.

The intent is unmistakably state-building through economics. Rugova frames market exposure as a deliberate national interest, not a side effect of globalization. That matters in Kosovo's context: a new polity trying to convert moral claims and political recognition into something harder - jobs, infrastructure, legitimacy that can survive the news cycle. "Expose it to the world market" is carefully chosen. Exposure suggests risk, scrutiny, even pain, but also visibility. For a country that spent years fighting to be seen as real, being "exposed" is a form of recognition.

The subtext is a quiet bargain. Foreign firms get access and opportunity; Kosovo gets proof of functionality. By emphasizing "undoubtedly has a lot to offer", Rugova counters the caricature of postwar spaces as either charity cases or security problems. He insists on value, not pity.

Rhetorically, the sentence balances humility with insistence. It concedes scale while refusing marginality, positioning Kosovo not as a closed victim of history but as a participant in global trade on purpose. The political message is that independence is not only a flag - it's the capacity to compete, invite, and withstand competition.

Quote Details

TopicBusiness
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Citation Formats

APA Style (7th ed.)
Rugova, Ibrahim. (2026, February 19). There will be a lot of competitive and strong companies coming here, and even though Kosovo is a small country that undoubtedly has a lot to offer to global trade; one of our main interests is to expose it to the world market. FixQuotes. https://fixquotes.com/quotes/there-will-be-a-lot-of-competitive-and-strong-54105/

Chicago Style
Rugova, Ibrahim. "There will be a lot of competitive and strong companies coming here, and even though Kosovo is a small country that undoubtedly has a lot to offer to global trade; one of our main interests is to expose it to the world market." FixQuotes. February 19, 2026. https://fixquotes.com/quotes/there-will-be-a-lot-of-competitive-and-strong-54105/.

MLA Style (9th ed.)
"There will be a lot of competitive and strong companies coming here, and even though Kosovo is a small country that undoubtedly has a lot to offer to global trade; one of our main interests is to expose it to the world market." FixQuotes, 19 Feb. 2026, https://fixquotes.com/quotes/there-will-be-a-lot-of-competitive-and-strong-54105/. Accessed 22 Feb. 2026.

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Ibrahim Rugova on Opening Kosovo to Global Markets
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About the Author

Ibrahim Rugova (December 2, 1944 - January 21, 2006) was a Statesman.

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