"There will be hundreds of new companies that will be created to develop these very simple data devices"
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There is a quiet salesmanship baked into this line: inevitability packaged as optimism. “There will be” doesn’t invite debate; it forecasts a future as if it’s already on the calendar. Rose’s phrasing turns technological change into a kind of parade route where the only question is who gets a spot in the procession. The number “hundreds” is doing cultural work here, too. It’s less a statistic than a mood board for abundance, a promise that opportunity will be distributed widely enough to feel democratic.
The most telling phrase is “very simple data devices.” “Simple” is reassurance, a way of shrinking the intimidation factor of new tech. It frames devices not as alien machines but as approachable tools anyone can build, buy, or adopt. Yet the subtext cuts the other way: if the devices are simple, the real value shifts elsewhere - into data, networks, branding, and the companies that scale fastest. “Simple” products often produce complex dependencies.
Coming from a musician, the line reads like an artist looking at an industry pivot and recognizing a familiar pattern: new instruments appear, new genres form, new gatekeepers emerge. In music, “simple” technologies (radio, tape, synths, samplers) didn’t just add convenience; they reorganized who could make work, who got paid, and what counted as talent. Rose’s intent feels less like technical prediction than cultural positioning: don’t fear the gadget, watch the ecosystem it will summon - and the rush of players who will claim to make the future easier while quietly reshaping the terms of participation.
The most telling phrase is “very simple data devices.” “Simple” is reassurance, a way of shrinking the intimidation factor of new tech. It frames devices not as alien machines but as approachable tools anyone can build, buy, or adopt. Yet the subtext cuts the other way: if the devices are simple, the real value shifts elsewhere - into data, networks, branding, and the companies that scale fastest. “Simple” products often produce complex dependencies.
Coming from a musician, the line reads like an artist looking at an industry pivot and recognizing a familiar pattern: new instruments appear, new genres form, new gatekeepers emerge. In music, “simple” technologies (radio, tape, synths, samplers) didn’t just add convenience; they reorganized who could make work, who got paid, and what counted as talent. Rose’s intent feels less like technical prediction than cultural positioning: don’t fear the gadget, watch the ecosystem it will summon - and the rush of players who will claim to make the future easier while quietly reshaping the terms of participation.
Quote Details
| Topic | Startup |
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