"There will be hundreds of new companies that will be created to develop these very simple data devices"
About this Quote
The most telling phrase is “very simple data devices.” “Simple” is reassurance, a way of shrinking the intimidation factor of new tech. It frames devices not as alien machines but as approachable tools anyone can build, buy, or adopt. Yet the subtext cuts the other way: if the devices are simple, the real value shifts elsewhere - into data, networks, branding, and the companies that scale fastest. “Simple” products often produce complex dependencies.
Coming from a musician, the line reads like an artist looking at an industry pivot and recognizing a familiar pattern: new instruments appear, new genres form, new gatekeepers emerge. In music, “simple” technologies (radio, tape, synths, samplers) didn’t just add convenience; they reorganized who could make work, who got paid, and what counted as talent. Rose’s intent feels less like technical prediction than cultural positioning: don’t fear the gadget, watch the ecosystem it will summon - and the rush of players who will claim to make the future easier while quietly reshaping the terms of participation.
Quote Details
| Topic | Startup |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rose, David. (2026, January 17). There will be hundreds of new companies that will be created to develop these very simple data devices. FixQuotes. https://fixquotes.com/quotes/there-will-be-hundreds-of-new-companies-that-will-55655/
Chicago Style
Rose, David. "There will be hundreds of new companies that will be created to develop these very simple data devices." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/there-will-be-hundreds-of-new-companies-that-will-55655/.
MLA Style (9th ed.)
"There will be hundreds of new companies that will be created to develop these very simple data devices." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/there-will-be-hundreds-of-new-companies-that-will-55655/. Accessed 18 Feb. 2026.






