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Life & Wisdom Quote by William Dean Howells

"There will presently be no room in the world for things; it will be filled up with the advertisements of things"

About this Quote

A world so clogged with selling that the sold object barely matters: Howells nails a modern dread with the cool certainty of someone watching a tide come in. The line works because it flips the expected hierarchy. We assume advertisements are secondary - noisy wrappers around real goods. Howells predicts the wrapper swallowing the gift, a culture where representation becomes the main event and the thing itself is an afterthought.

His phrasing does sly work. "Presently" isn’t apocalypse language; it’s the near future, practically a scheduling note. That casual tempo makes the forecast more unsettling, as if the machinery is already humming and no one has bothered to pull the plug. "No room" turns marketing into urban planning: ads aren’t just messages, they’re spatial occupants, crowding out attention, public life, even private thought. By the time you reach "filled up", you can feel the claustrophobia. This isn’t persuasion; it’s saturation.

Context sharpens the bite. Howells came of age with mass-circulation newspapers and magazines, department stores, branded packaged goods, and the rise of an American middle-class consumer identity. As a realist, he cared about how ordinary life gets shaped by social forces. The subtext is that advertising doesn’t simply reflect desire; it manufactures it, then demands more and more room to keep the cycle running. He’s not lamenting that people buy things. He’s warning that the symbolic economy - the promises, images, and status cues - can colonize the real one until we live inside the pitch.

Quote Details

TopicMarketing
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Howells on Advertising Overrunning Reality
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About the Author

William Dean Howells

William Dean Howells (March 1, 1837 - May 11, 1920) was a Author from USA.

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