"There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics"
About this Quote
The subtext is an argument about where value migrates. When the box in your hand becomes a commodity, differentiation shifts upward: software, experiences, networks, brands. It's not an accident that Hawkins, synonymous with the rise of game publishing, emphasizes "consumer" electronics, not industrial gear. He's talking about mass adoption, where cost drops unlock new audiences and new habits, and where the winners are the ones who anticipate the next wave of affordability.
There's also a purposeful simplification. "All types" smooths over the messy parts: supply chain shocks, patent tolls, platform lock-in, and the fact that some gadgets plateau or get artificially segmented. The line functions as executive-grade motivation: a crisp, repeatable principle that makes risk feel rational and pushes teams toward aggressive iteration. In that sense, it's not just describing progress; it's giving permission to bet on it.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hawkins, Trip. (2026, January 15). There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics. FixQuotes. https://fixquotes.com/quotes/theres-a-basic-principle-about-consumer-102847/
Chicago Style
Hawkins, Trip. "There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/theres-a-basic-principle-about-consumer-102847/.
MLA Style (9th ed.)
"There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/theres-a-basic-principle-about-consumer-102847/. Accessed 12 Feb. 2026.






