"There's a passion about this because people take it very close to their hearts and they have grown up with James Bond - and so have I. But I was being criticized before I had presented anything, so it was name calling"

This quote by Daniel Craig speaks with the extreme passion that individuals have for the James Bond franchise. It is clear that Craig comprehends the importance of the character to fans, as he himself has grown up with the character. He also acknowledges the criticism he has received prior to he had actually even presented anything, which he refers to as "name calling". This quote speaks with the tremendous pressure that Craig was under to provide a successful Bond film, as fans had such high expectations for the character. It likewise speaks with the power of the franchise, as it has actually been around for years and has actually become a precious part of popular culture. Craig's quote is a testament to the power of the James Bond franchise and the enthusiasm that fans have for the character.