"There's always the new wrinkle. One must keep one's eyes always open"
About this Quote
The sentence is built to move: "always" appears twice, an insistence that turns vigilance into a lifestyle, not a moment. The phrasing "one must" gives it that old-school, quasi-gentlemanly authority, but the message underneath is pragmatic, almost anxious. Keep your eyes open not because life is beautiful, but because life is sneaky. The wrinkle is the detail that wrecks your plan, or saves it, depending on whether you noticed it first.
Context matters: Peppard lived through the long arc from studio-era glamour to television’s churn, with personal turbulence and career reinventions along the way. Read that way, the line doubles as a quiet confession. Reinvention isn’t a brand strategy; it’s an adaptive reflex. The charm here is that it’s advice without sentimentality: attention is the closest thing we get to control.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Peppard, George. (2026, January 16). There's always the new wrinkle. One must keep one's eyes always open. FixQuotes. https://fixquotes.com/quotes/theres-always-the-new-wrinkle-one-must-keep-ones-124988/
Chicago Style
Peppard, George. "There's always the new wrinkle. One must keep one's eyes always open." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/theres-always-the-new-wrinkle-one-must-keep-ones-124988/.
MLA Style (9th ed.)
"There's always the new wrinkle. One must keep one's eyes always open." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/theres-always-the-new-wrinkle-one-must-keep-ones-124988/. Accessed 12 Feb. 2026.






