Creativity Quote by Kenneth Edmonds

A new label announcement is never just logistics; its a power move disguised as a name-drop. When Kenneth "Babyface" Edmonds says hes working with artists on "a new label of mine" and then casually drops Foxy Nova and Supa Nova, hes doing three things at once: signaling expansion, curating an aesthetic, and reminding everyone where cultural capital still lives.

The phrasing is deliberately plain. No grand mission statement, no manifesto about saving music. That restraint is the point. In pop and R&B, credibility often comes from underplaying the flex: if youre Babyface, you dont need to oversell. The ownership language - "of mine" - carries the real voltage. After decades in an industry built on taking masters, gatekeeping radio, and packaging Black creativity for someone elses balance sheet, asserting a label is asserting leverage. Edmonds positions himself not just as hitmaker but as infrastructure.

Then there are the names: Foxy Nova, Supa Nova. They sound like alter-egos, comic-book speed lines, late-90s futurism. "Nova" implies explosion, brightness, the new. Pairing it with "Foxy" and "Supa" reads like a promise of charisma plus scale - star power with a wink. Its branding-as-forecast: hes telling you these artists arent apprentices; theyre already mythic, already characters.

Context matters: Edmonds is an elder statesman of modern R&B, a builder of other peoples careers. This line hints at the next chapter: less nostalgia tour, more talent pipeline. Not just making songs - making the makers.