"There's no common taste in this world"
About this Quote
The line’s intent is practical: stop chasing a single audience fantasy. It’s also quietly defensive, the kind of sentence you reach for after being told your work is “too local” or “not refined.” Chow flips the insult into a principle. Taste isn’t a universal court; it’s a patchwork of in-groups, eras, and reference systems. The subtext is permission: your job isn’t to be broadly approved, it’s to be sharply felt by the people who can meet the work where it lives.
Context matters. Chow came up in Hong Kong’s hyper-competitive entertainment machine, where “what sells” changes by the week and the pressure to sand off specificity for export is constant. His global breakthrough (and the uneven reception of some earlier films abroad) exposed a harsh truth: mass appeal is often just familiarity plus marketing. By refusing the myth of common taste, Chow defends creative idiosyncrasy as strategy, not indulgence. The irony is that this refusal is exactly what made him widely loved.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Chow, Stephen. (2026, January 16). There's no common taste in this world. FixQuotes. https://fixquotes.com/quotes/theres-no-common-taste-in-this-world-116672/
Chicago Style
Chow, Stephen. "There's no common taste in this world." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/theres-no-common-taste-in-this-world-116672/.
MLA Style (9th ed.)
"There's no common taste in this world." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/theres-no-common-taste-in-this-world-116672/. Accessed 12 Feb. 2026.









