"They all went into the bar business. Which was a mistake, because they began to sip at the merchandise and it set them back, set us all back. Well, them more than I"
About this Quote
McCourt’s intent is to show how proximity to temptation turns vice into routine. “Sip at the merchandise” is doing heavy lifting. It’s slyly commercial language for a self-destruction that’s both intimate and structural: alcohol isn’t merely a personal weakness, it’s literally inventory, always there, always justified. The phrase lets the men pretend it’s part of the job until the job becomes a pretext.
The subtext is communal damage. “It set them back, set us all back” widens the radius from the individual drinker to the family economy, the children’s chances, the whole fragile project of getting ahead. McCourt is diagnosing a cycle: businesses meant to stabilize a household become engines of instability when the product is escape.
Then the twist: “Well, them more than I.” It’s half self-exoneration, half confession. He’s separating himself from their wreckage while admitting he’s still marked by it. The irony is that his distance is also his inheritance: he survives, narrates, and turns the collateral damage into story.
Quote Details
| Topic | Family |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McCourt, Frank. (2026, January 16). They all went into the bar business. Which was a mistake, because they began to sip at the merchandise and it set them back, set us all back. Well, them more than I. FixQuotes. https://fixquotes.com/quotes/they-all-went-into-the-bar-business-which-was-a-82357/
Chicago Style
McCourt, Frank. "They all went into the bar business. Which was a mistake, because they began to sip at the merchandise and it set them back, set us all back. Well, them more than I." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/they-all-went-into-the-bar-business-which-was-a-82357/.
MLA Style (9th ed.)
"They all went into the bar business. Which was a mistake, because they began to sip at the merchandise and it set them back, set us all back. Well, them more than I." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/they-all-went-into-the-bar-business-which-was-a-82357/. Accessed 12 Feb. 2026.
