"They are the video equivalent of junk food"
About this Quote
The intent is diagnostic and disciplinary. “Junk food” carries a whole moral ecosystem: engineered cravings, cheap ingredients, instant gratification, the quiet cost paid later. By mapping that onto video, O’Connor suggests these works are designed for compulsion rather than contemplation. He’s not simply saying they’re bad; he’s saying they’re industrially optimized to be irresistible and disposable. The phrase “equivalent” matters too: it positions the comparison as obvious, almost scientific, as if any reasonable adult should see the nutritional label.
Subtext: mass media is turning leisure into consumption with no aftertaste of meaning, and the audience is being trained into passive snacking. It’s also a shot at the marketplace that produces this material - content factories churning out calories because attention, not artistry, is the scarce resource.
Context sharpens the edge. A journalist-critic like O’Connor was writing amid recurring anxieties about television’s “lowering” effect on public life. The metaphor works because it taps a familiar guilt: the pleasure is real, but you’re meant to feel slightly ashamed for wanting it. That’s the power move - converting aesthetic judgment into a moral one.
Quote Details
| Topic | Movie |
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| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
O'Connor, John J. (2026, January 16). They are the video equivalent of junk food. FixQuotes. https://fixquotes.com/quotes/they-are-the-video-equivalent-of-junk-food-136848/
Chicago Style
O'Connor, John J. "They are the video equivalent of junk food." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/they-are-the-video-equivalent-of-junk-food-136848/.
MLA Style (9th ed.)
"They are the video equivalent of junk food." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/they-are-the-video-equivalent-of-junk-food-136848/. Accessed 9 Feb. 2026.









