"They just expected it to you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean?"
About this Quote
The subtext is that publicity isn't neutral. A publicist doesn't just amplify; they translate. They smooth out the weird edges that make a Sedaris-adjacent project feel alive. By calling it "more of a cult thing", she isn't romanticizing obscurity so much as naming a relationship model: not audience as "reach", but audience as co-conspirators. "Those that liked it, liked it" implies intensity over scale, devotion over casual consumption.
Contextually, this sits in the long shadow of Strangers with Candy and the Sedaris/Colbert/Amy-era comedy ecosystem - work that thrived on a kind of misfit specificity before everything was forced to behave like content. The repeated filler phrases ("kind of", "you know") are the rhetorical trick: they soften what is essentially a critique of commodification, making it land as lived experience rather than manifesto. The result is both charming and quietly defiant.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sedaris, Amy. (2026, January 17). They just expected it to you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean? FixQuotes. https://fixquotes.com/quotes/they-just-expected-it-to-you-know-paul-steve-and-37991/
Chicago Style
Sedaris, Amy. "They just expected it to you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean?" FixQuotes. January 17, 2026. https://fixquotes.com/quotes/they-just-expected-it-to-you-know-paul-steve-and-37991/.
MLA Style (9th ed.)
"They just expected it to you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean?" FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/they-just-expected-it-to-you-know-paul-steve-and-37991/. Accessed 12 Feb. 2026.

