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Daily Inspiration Quote by Sally Rand

"They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down State Street and hit nobody, because everybody was out at the fair"

About this Quote

Chicago boosters wanted the 1933-34 Century of Progress to be an economic magnet for the Loop; Sally Rand’s line turns that civic ambition into a punchline. The image is vaudeville-perfect: State Street, the city’s retail spine, so emptied out you could “fire a cannon” without hitting a soul. It’s hyperbole with a streetwise wink, the kind of joke that lands because it smuggles in an uncomfortable truth about spectacle economies: attention doesn’t trickle down, it migrates.

Rand isn’t speaking as a policy critic; she’s speaking as someone who understood crowds as a physical fact. As an actress and infamous fair attraction, she’s describing demand in the most concrete way possible: bodies. Her subtext is that the fair didn’t just “bring business” to Chicago, it rearranged Chicago’s business, temporarily draining the Loop to feed the lakefront midway. The line punctures the era’s chamber-of-commerce optimism, exposing how civic mega-events often cannibalize the very districts they’re supposed to “revitalize,” at least in the short run.

Context sharpens the bite. The Century of Progress ran in the depths of the Great Depression, when the city was desperate for an image of modernity and momentum. Rand’s remark captures how the fair became its own gravitational field: not an add-on to everyday commerce, but a rival city where entertainment, novelty, and escapism outcompeted routine shopping. It’s the early, blunt version of a now-familiar lesson: build the attraction, and the center of town might follow the crowd elsewhere.

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APA Style (7th ed.)
Rand, Sally. (2026, February 16). They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down State Street and hit nobody, because everybody was out at the fair. FixQuotes. https://fixquotes.com/quotes/they-planned-this-fair-to-bring-business-to-128265/

Chicago Style
Rand, Sally. "They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down State Street and hit nobody, because everybody was out at the fair." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/they-planned-this-fair-to-bring-business-to-128265/.

MLA Style (9th ed.)
"They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down State Street and hit nobody, because everybody was out at the fair." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/they-planned-this-fair-to-bring-business-to-128265/. Accessed 19 Mar. 2026.

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They planned this fair to bring business to Chicago - Sally Rand
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Sally Rand (January 2, 1904 - August 31, 1979) was a Actress from USA.

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