"They used to be seen as insane or unthinkable acts of madmen. But if they take place they'll be called "war" too. And there will still be no conventional war"
About this Quote
The bite is in the second sentence's shrug: they'll be called war too. That "too" quietly collapses distinctions between bombs, hacks, targeted assassinations, infrastructure sabotage, propaganda campaigns, and economic strangulation. Sterling is pointing at a world where violence migrates from uniforms and front lines to systems and networks, where the battlefield is power grids, supply chains, hospitals, public trust. The madman framing is crucial: it suggests how institutions protect their own myths by treating novel forms of aggression as aberrations - until repetition forces normalization.
Then he lands the paradox: "there will still be no conventional war". It's not pacifism; it's a warning about semantics lagging behind reality. We may keep saying "war" to soothe ourselves with an old script (declared enemies, clear victories, clean endings), while living in permanent conflict without the rituals that once contained it. Sterling's intent is diagnostic and cynical: the future doesn't abolish war; it abolishes the clarity that made war feel comprehensible.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sterling, Bruce. (2026, January 17). They used to be seen as insane or unthinkable acts of madmen. But if they take place they'll be called "war" too. And there will still be no conventional war. FixQuotes. https://fixquotes.com/quotes/they-used-to-be-seen-as-insane-or-unthinkable-66918/
Chicago Style
Sterling, Bruce. "They used to be seen as insane or unthinkable acts of madmen. But if they take place they'll be called "war" too. And there will still be no conventional war." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/they-used-to-be-seen-as-insane-or-unthinkable-66918/.
MLA Style (9th ed.)
"They used to be seen as insane or unthinkable acts of madmen. But if they take place they'll be called "war" too. And there will still be no conventional war." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/they-used-to-be-seen-as-insane-or-unthinkable-66918/. Accessed 12 Feb. 2026.









