"They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers"
About this Quote
The intent is polemical, aimed at the 19th-century French obsession with tariffs and “national” champions. Bastiat was fighting the protectionist idea that sheltering domestic producers from competition makes a country stronger. He flips it: blocking competition doesn’t just redistribute wealth; it shrinks the customer base by making everyone else poorer through higher prices and misallocated resources. Your factory may enjoy captive demand, but it’s captive demand from households and firms squeezed by the very policies meant to “help” you.
Subtext: elites mistake control for prosperity. Bastiat’s “at their own expense” is doing double duty, implying both financial cost and moral comeuppance. He’s also smuggling in a cosmopolitan premise: rich customers are created by open exchange, rising productivity, and broad-based wealth, not by fencing off markets. Competition is cast as an inconvenience that signals health; monopoly as comfort that signals decay. It’s an economist’s version of tough love, and a political jab: protection sells as patriotism, then bills the nation like a predatory subscription.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bastiat, Frederic. (2026, January 15). They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers. FixQuotes. https://fixquotes.com/quotes/they-will-come-to-learn-in-the-end-at-their-own-170027/
Chicago Style
Bastiat, Frederic. "They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/they-will-come-to-learn-in-the-end-at-their-own-170027/.
MLA Style (9th ed.)
"They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/they-will-come-to-learn-in-the-end-at-their-own-170027/. Accessed 13 Feb. 2026.





