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Success Quote by Steve Wynn

"This generation... they have a different attitude. Instead of sitting and watching something, they want to be a part of it - they're very hedonistic and sensual"

About this Quote

Wynn is selling more than a diagnosis of youth culture; he is selling a business model. Coming from a casino-and-nightlife impresario, the line lands as both observation and pitch: don’t build temples for passive spectators, build playgrounds that make people feel chosen, seen, inside the action. “Instead of sitting and watching” isn’t just about attention spans, it’s a critique of old luxury - velvet-rope distance, hushed reverence, the consumer as a polite onlooker. Wynn positions the new customer as co-star, not audience, which conveniently justifies the shift toward immersive clubs, interactive retail, and resorts engineered for shareable moments.

The subtext is a subtle moral bargain. “Hedonistic and sensual” sounds like a caution from an older generation, yet in Wynn’s mouth it doubles as permission. He frames desire as a generational trait rather than a personal vice: it’s not indulgence, it’s “attitude.” That move launders excess into inevitability, the kind of language that helps upscale escapism feel like cultural fluency.

Context matters: Wynn’s Las Vegas was built on spectacle evolving into participation - Cirque-style visual overload, high-end dining as theater, nightlife as identity factory. The quote also foreshadows the experience economy’s logic, where the product is less the thing than the feeling of involvement. It’s a canny read of modern status: not “I saw it,” but “I was there,” ideally with receipts in photos. Wynn’s genius is hearing that hunger and calling it sensuality, when it’s also a demand for agency in a world designed to be watched.

Quote Details

TopicYouth
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Wynn, Steve. (2026, January 16). This generation... they have a different attitude. Instead of sitting and watching something, they want to be a part of it - they're very hedonistic and sensual. FixQuotes. https://fixquotes.com/quotes/this-generation-they-have-a-different-attitude-129250/

Chicago Style
Wynn, Steve. "This generation... they have a different attitude. Instead of sitting and watching something, they want to be a part of it - they're very hedonistic and sensual." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/this-generation-they-have-a-different-attitude-129250/.

MLA Style (9th ed.)
"This generation... they have a different attitude. Instead of sitting and watching something, they want to be a part of it - they're very hedonistic and sensual." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/this-generation-they-have-a-different-attitude-129250/. Accessed 7 Feb. 2026.

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This Generation's Hedonistic & Participatory Attitude
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About the Author

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Steve Wynn (born January 27, 1942) is a Businessman from USA.

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