"This is the age of insincerity. The movies had the misfortune to come along in the twentieth century, and because they appeal to the masses there can be no sincerity in them"
About this Quote
The sharpest barb is the causal link he draws: because movies "appeal to the masses" they "can be no sincerity in them". That’s elitism, yes, but also a veteran performer’s fatalism. Once an art form must play to everyone at once, it starts optimizing for the broadest, fastest response: sentimentality over complexity, recognizable types over lived-in contradictions. The subtext is less "people are dumb" than "mass markets punish risk". Sincerity becomes a liability when it’s idiosyncratic, slow, or morally messy.
Context matters. Barrymore straddled stage tradition and the Hollywood studio system, an era when actors were branded, stories were tested, and public images were managed like products. His complaint reads like someone watching craft get industrialized in real time. It also carries a quiet self-indictment: if film can’t be sincere, what does that make the actor whose job is to sell sincerity on cue? The line stings because it admits the possibility that even the tears were part of the deal.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Barrymore, Lionel. (2026, January 16). This is the age of insincerity. The movies had the misfortune to come along in the twentieth century, and because they appeal to the masses there can be no sincerity in them. FixQuotes. https://fixquotes.com/quotes/this-is-the-age-of-insincerity-the-movies-had-the-124069/
Chicago Style
Barrymore, Lionel. "This is the age of insincerity. The movies had the misfortune to come along in the twentieth century, and because they appeal to the masses there can be no sincerity in them." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/this-is-the-age-of-insincerity-the-movies-had-the-124069/.
MLA Style (9th ed.)
"This is the age of insincerity. The movies had the misfortune to come along in the twentieth century, and because they appeal to the masses there can be no sincerity in them." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/this-is-the-age-of-insincerity-the-movies-had-the-124069/. Accessed 12 Feb. 2026.



