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Daily Inspiration Quote by Dan Rather

"This race is hotter than a Times Square Rolex"

About this Quote

Hotter than a Times Square Rolex is the kind of line that understands America the way a seasoned reporter does: not as a theory, but as a street corner. Dan Rather grabs a familiar landmark of spectacle and hustle, then pairs it with the most legibly fake status object in the country. The result is a metaphor that’s funny in a slightly weary way, built to land fast on live TV and still carry a second meaning once the laughter fades.

The specific intent is clear: to convey a political contest (almost certainly an election) that’s overheated, high-pressure, and maybe a little out of control. “Hotter” signals intensity, but the choice of “Times Square Rolex” adds texture: heat as in friction, as in something being aggressively sold, worked, and flashed at you.

The subtext is where Rather’s newsroom instinct shows. Times Square isn’t just a place; it’s a national shorthand for sensory overload and commercial performance. A Rolex isn’t just a watch; it’s prestige. Put them together and you get a jab at the way modern campaigns mimic luxury branding while trafficking in a kind of counterfeit authenticity. Everyone’s sprinting, everyone’s posing, and a lot of what’s being offered is shinier than it is real.

Contextually, it fits Rather’s on-air persona: plainspoken, Texan-inflected, image-driven. He’s not doing academic critique; he’s smuggling media criticism into a one-liner, reminding you that the race isn’t only intense - it’s being merchandised.

Quote Details

TopicWitty One-Liners
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Rather, Dan. (2026, January 17). This race is hotter than a Times Square Rolex. FixQuotes. https://fixquotes.com/quotes/this-race-is-hotter-than-a-times-square-rolex-76367/

Chicago Style
Rather, Dan. "This race is hotter than a Times Square Rolex." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/this-race-is-hotter-than-a-times-square-rolex-76367/.

MLA Style (9th ed.)
"This race is hotter than a Times Square Rolex." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/this-race-is-hotter-than-a-times-square-rolex-76367/. Accessed 11 Feb. 2026.

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About the Author

Dan Rather

Dan Rather (born October 31, 1931) is a Journalist from USA.

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