"This race is hotter than a Times Square Rolex"
About this Quote
The specific intent is clear: to convey a political contest (almost certainly an election) that’s overheated, high-pressure, and maybe a little out of control. “Hotter” signals intensity, but the choice of “Times Square Rolex” adds texture: heat as in friction, as in something being aggressively sold, worked, and flashed at you.
The subtext is where Rather’s newsroom instinct shows. Times Square isn’t just a place; it’s a national shorthand for sensory overload and commercial performance. A Rolex isn’t just a watch; it’s prestige. Put them together and you get a jab at the way modern campaigns mimic luxury branding while trafficking in a kind of counterfeit authenticity. Everyone’s sprinting, everyone’s posing, and a lot of what’s being offered is shinier than it is real.
Contextually, it fits Rather’s on-air persona: plainspoken, Texan-inflected, image-driven. He’s not doing academic critique; he’s smuggling media criticism into a one-liner, reminding you that the race isn’t only intense - it’s being merchandised.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rather, Dan. (2026, January 17). This race is hotter than a Times Square Rolex. FixQuotes. https://fixquotes.com/quotes/this-race-is-hotter-than-a-times-square-rolex-76367/
Chicago Style
Rather, Dan. "This race is hotter than a Times Square Rolex." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/this-race-is-hotter-than-a-times-square-rolex-76367/.
MLA Style (9th ed.)
"This race is hotter than a Times Square Rolex." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/this-race-is-hotter-than-a-times-square-rolex-76367/. Accessed 11 Feb. 2026.




