"This was all the inspiration it took: We put 100 percent of ourselves in the lines. We personally take care of everything, from fulfillment to answering the mail"
About this Quote
The repeated “we” does heavy lifting. It’s intimacy-by-pronoun, inviting the audience into a small, tightly managed world where the founders aren’t distant faces on a label but hands-on caretakers. “100 percent of ourselves” is the emotional pitch: buy this and you’re not just purchasing a product, you’re buying someone’s sweat equity and personal standards. It’s also a defensive move. Celebrity brands are routinely suspected of being cynical licensing deals. By stressing “personally take care of everything,” Sellecca preempts that skepticism and reframes the enterprise as artisanal, almost domestic.
Then she gets specific in an unglamorous way: “fulfillment” and “answering the mail.” Those aren’t aspirational words; they’re back-office chores. Dropping them is strategic because it signals authenticity through drudgery. The subtext is classically American: dignity in work, virtue in control, pride in not outsourcing your reputation.
Context matters: for performers, careers can be volatile, and entrepreneurship becomes both insulation and reinvention. Sellecca’s quote positions the business as an extension of identity, not a side hustle - a way to convert fame into trust, and trust into something durable.
Quote Details
| Topic | Customer Service |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sellecca, Connie. (2026, January 17). This was all the inspiration it took: We put 100 percent of ourselves in the lines. We personally take care of everything, from fulfillment to answering the mail. FixQuotes. https://fixquotes.com/quotes/this-was-all-the-inspiration-it-took-we-put-100-45373/
Chicago Style
Sellecca, Connie. "This was all the inspiration it took: We put 100 percent of ourselves in the lines. We personally take care of everything, from fulfillment to answering the mail." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/this-was-all-the-inspiration-it-took-we-put-100-45373/.
MLA Style (9th ed.)
"This was all the inspiration it took: We put 100 percent of ourselves in the lines. We personally take care of everything, from fulfillment to answering the mail." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/this-was-all-the-inspiration-it-took-we-put-100-45373/. Accessed 2 Mar. 2026.











