"Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother's big toe was when it came to predicting the weather"
About this Quote
Dan Rather doesn’t just distrust market research here; he stages a small populist uprising against the technocrats of public opinion. The opening, “Those market researchers...,” lands like a finger jab on live TV: a clear villain, a definite “us,” and a charge that this isn’t harmless number-crunching but a kind of national con. By saying they’re “playing games,” Rather frames polling not as measurement but as manipulation, a rigged arcade where the public keeps feeding quarters into machines designed to spit out narratives.
The insult is doing strategic work. “So-called samples” punctures the priestly aura of methodology, treating statistical language as costume jewelry. Then he swerves into the grandmother’s big toe - earthy, funny, slightly absurd. It’s a deliberate deflation: if you’re going to cloak uncertainty in decimals and margins of error, Rather will answer with folk wisdom and bodily comedy. The comparison isn’t random; weather prediction is the classic arena of overconfident forecasting, where models can be sophisticated and still wrong in ways that feel personally insulting.
As a journalist, Rather is also defending a threatened form of authority. Polls and “market research” don’t just describe public mood; they can dictate what gets covered, which candidates seem “viable,” what policies are treated as inevitable. His subtext: these instruments don’t merely reflect democracy, they can steer it - and their veneer of precision makes the steering harder to contest. The punchline isn’t anti-data so much as anti-false certainty, aimed at an industry that sells probabilistic guesses as civic truth.
The insult is doing strategic work. “So-called samples” punctures the priestly aura of methodology, treating statistical language as costume jewelry. Then he swerves into the grandmother’s big toe - earthy, funny, slightly absurd. It’s a deliberate deflation: if you’re going to cloak uncertainty in decimals and margins of error, Rather will answer with folk wisdom and bodily comedy. The comparison isn’t random; weather prediction is the classic arena of overconfident forecasting, where models can be sophisticated and still wrong in ways that feel personally insulting.
As a journalist, Rather is also defending a threatened form of authority. Polls and “market research” don’t just describe public mood; they can dictate what gets covered, which candidates seem “viable,” what policies are treated as inevitable. His subtext: these instruments don’t merely reflect democracy, they can steer it - and their veneer of precision makes the steering harder to contest. The punchline isn’t anti-data so much as anti-false certainty, aimed at an industry that sells probabilistic guesses as civic truth.
Quote Details
| Topic | Sarcastic |
|---|---|
| Source | Help us find the source |
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