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Leadership Quote by Bob Dole

"Those who cultivate moral confusion for profit should understand this: We will name their names and shame them as they deserve to be shamed"

About this Quote

A threat dressed up as civic hygiene, Bob Dole's line channels a certain late-20th-century conservative confidence: the belief that public life can be cleaned up by calling out the "bad actors" who allegedly make money off decadence. The phrasing is built for TV. "Cultivate" makes moral confusion sound less like an accident than an industry, a deliberate crop grown by elites who know exactly what they're doing. "For profit" tightens the indictment into something every voter understands: someone's getting rich while your kid is getting corrupted.

The real pivot is the pronoun. "Those who" creates an enemy category without naming it, then "we will name their names" turns that vagueness into a promise of specificity, a populist thrill: the powerful will finally be held to account. It's also a neat political maneuver. By refusing to identify targets in the sentence itself, Dole invites the audience to supply their own villains - Hollywood, pornography, advertisers, the media - while keeping his coalition intact. Anyone can nod along and imagine their preferred culprits.

"Shame" does the heavy lifting. It's not policy, it's social punishment, a demand that the culture enforce boundaries when law or persuasion feels too slow. In context, it fits the era's culture-war politics, when anxieties about entertainment, sexuality, and mass media were translated into moral panic - and then into votes. The subtext is clear: if you're losing control of the cultural narrative, you don't just argue; you stigmatize, publicly, as a deterrent.

Quote Details

TopicJustice
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Citation Formats

APA Style (7th ed.)
Dole, Bob. (2026, February 18). Those who cultivate moral confusion for profit should understand this: We will name their names and shame them as they deserve to be shamed. FixQuotes. https://fixquotes.com/quotes/those-who-cultivate-moral-confusion-for-profit-85301/

Chicago Style
Dole, Bob. "Those who cultivate moral confusion for profit should understand this: We will name their names and shame them as they deserve to be shamed." FixQuotes. February 18, 2026. https://fixquotes.com/quotes/those-who-cultivate-moral-confusion-for-profit-85301/.

MLA Style (9th ed.)
"Those who cultivate moral confusion for profit should understand this: We will name their names and shame them as they deserve to be shamed." FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/those-who-cultivate-moral-confusion-for-profit-85301/. Accessed 22 Feb. 2026.

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About the Author

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Bob Dole (July 22, 1923 - December 5, 2021) was a Politician from USA.

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