"Those who prefer their English sloppy, have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds"
About this Quote
The barb lands because she makes manipulation feel like a foreseeable consequence, not a scandal. The advertisement writer isn’t painted as a villain so much as a professional opportunist, someone with “mastery” who understands the mechanics of suggestion. That word choice matters: mastery implies craft, discipline, even merit. The real shame, in Sayers’ framing, is that persuasion becomes easy when the audience is undertrained. “Weak minds” is harsh, but strategically so; she’s trying to make intellectual self-defense a point of pride.
Contextually, Sayers is writing in a Britain where mass media and consumer advertising are rapidly professionalizing, and where education and literacy are expanding without necessarily producing rigorous critical readers. Coming from a novelist and essayist steeped in logic, rhetoric, and theology, she treats language as an ethical tool: clarity is not decoration, it’s civic armor. The subtext is democratic and unforgiving - the public can’t outsource responsibility for being duped.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Sayers, Dorothy L. (2026, February 20). Those who prefer their English sloppy, have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds. FixQuotes. https://fixquotes.com/quotes/those-who-prefer-their-english-sloppy-have-only-25896/
Chicago Style
Sayers, Dorothy L. "Those who prefer their English sloppy, have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds." FixQuotes. February 20, 2026. https://fixquotes.com/quotes/those-who-prefer-their-english-sloppy-have-only-25896/.
MLA Style (9th ed.)
"Those who prefer their English sloppy, have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds." FixQuotes, 20 Feb. 2026, https://fixquotes.com/quotes/those-who-prefer-their-english-sloppy-have-only-25896/. Accessed 22 Feb. 2026.







