"Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory"
About this Quote
The subtext is an attack on improvisational heroism. The “destined to defeat” commander isn’t necessarily a coward; he’s the type who substitutes motion for method, mistaking risk for resolve. Sun Tzu’s phrase “only seeks battle after the victory has been won” is deliberately paradoxical, a rhetorical jolt meant to retrain the reader’s instincts. If you’re “seeking battle” to find victory, you’ve already ceded the initiative to chance. If you’re seeking battle to confirm victory, you’ve turned war into a controlled experiment with a foregone conclusion.
Context matters: Sun Tzu is writing in an era of fragmented states where war is frequent, expensive, and politically destabilizing. His philosophy is managerial as much as martial: minimize uncertainty, conserve resources, win with asymmetry. It’s also a warning about ego. The strategist who needs a battle to prove himself is already negotiating with his own vanity. The victorious one designs a reality in which bravery is almost optional.
Quote Details
| Topic | War |
|---|---|
| Source | Sun Tzu, The Art of War; translated by Lionel Giles (1910). Giles' widely cited translation contains this passage (often rendered in the section on tactical dispositions). |
| Cite |
Citation Formats
APA Style (7th ed.)
Tzu, Sun. (2026, January 18). Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory. FixQuotes. https://fixquotes.com/quotes/thus-it-is-that-in-war-the-victorious-strategist-16554/
Chicago Style
Tzu, Sun. "Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/thus-it-is-that-in-war-the-victorious-strategist-16554/.
MLA Style (9th ed.)
"Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/thus-it-is-that-in-war-the-victorious-strategist-16554/. Accessed 13 Feb. 2026.














