"To achieve goals you've never achieved before, you need to start doing things you've never done before"
About this Quote
The subtext is where it bites. “Things you’ve never done” isn’t just novelty for novelty’s sake; it’s a demand to confront discomfort and identity. Most people don’t fail for lack of desire. They fail because their current systems - calendar, environment, relationships, self-story - are designed to preserve the status quo. Covey is smuggling in an accusation: you’re not stuck because the world is unfair (even if it is), you’re stuck because you’ve made peace with familiar patterns. The quote flatters ambition while indicting complacency.
Context matters. Covey emerged as a guru of late-20th-century corporate self-improvement, translating older moral ideas (discipline, character, responsibility) into a language legible to office culture. This sentence is a distilled “7 Habits” move: shift from wishing to practicing, from goals as fantasies to goals as commitments embedded in daily behavior. It works because it’s both obvious and unsettling - the kind of truth people nod at and then, if they’re honest, realize they’ve been negotiating with for years.
Quote Details
| Topic | Goal Setting |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Covey, Stephen. (2026, January 11). To achieve goals you've never achieved before, you need to start doing things you've never done before. FixQuotes. https://fixquotes.com/quotes/to-achieve-goals-youve-never-achieved-before-you-183959/
Chicago Style
Covey, Stephen. "To achieve goals you've never achieved before, you need to start doing things you've never done before." FixQuotes. January 11, 2026. https://fixquotes.com/quotes/to-achieve-goals-youve-never-achieved-before-you-183959/.
MLA Style (9th ed.)
"To achieve goals you've never achieved before, you need to start doing things you've never done before." FixQuotes, 11 Jan. 2026, https://fixquotes.com/quotes/to-achieve-goals-youve-never-achieved-before-you-183959/. Accessed 12 Feb. 2026.








