"To be honest, I'm not as goal oriented and ambitious as I once was"
About this Quote
A pop musician admitting she is less goal-driven than she used to be lands like a small rebellion against the productivity gospel that shadows every creative career. In an industry built on rollout schedules, chart targets, and the constant pressure to remain “relevant,” saying “to be honest” isn’t a verbal tic - it’s a stake in the ground: this is the unvarnished version, not the press-kit personality. The phrase “once was” quietly acknowledges a prior self shaped by hustle culture and early-career survival, when ambition can feel less like desire and more like oxygen.
The subtext isn’t laziness; it’s recalibration. “Goal oriented” is corporate language smuggled into art, and Kreviazuk’s disidentification with it suggests a shift from external metrics (sales, awards, visibility) to internal ones (craft, wellbeing, family, longevity). There’s also a gendered undertone: women in music are often expected to be relentlessly palatable and relentlessly ascending, as if slowing down is a failure rather than a choice. Her candor pokes at that script.
Context matters because mid-career artists, especially singer-songwriters, tend to reach a point where the chase stops being romantic. You learn what “making it” costs. This line reads like someone choosing sustainability over spectacle: not giving up on music, but giving up on being managed by the scoreboard. In 2020s culture, where burnout is practically a credential, the quiet power here is permission.
The subtext isn’t laziness; it’s recalibration. “Goal oriented” is corporate language smuggled into art, and Kreviazuk’s disidentification with it suggests a shift from external metrics (sales, awards, visibility) to internal ones (craft, wellbeing, family, longevity). There’s also a gendered undertone: women in music are often expected to be relentlessly palatable and relentlessly ascending, as if slowing down is a failure rather than a choice. Her candor pokes at that script.
Context matters because mid-career artists, especially singer-songwriters, tend to reach a point where the chase stops being romantic. You learn what “making it” costs. This line reads like someone choosing sustainability over spectacle: not giving up on music, but giving up on being managed by the scoreboard. In 2020s culture, where burnout is practically a credential, the quiet power here is permission.
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