"To beat the market you'll have to invest serious bucks to dig up information no one else has yet"
About this Quote
The subtext is classic efficient-markets thinking with a pragmatist's edge. In a world where prices quickly absorb publicly available facts, the only durable advantage comes from something scarce: proprietary research, access, computation, networks, or the ability to move faster than everyone else. "Serious bucks" isn't just a throwaway phrase; it's the economic mechanism. The market doesn't merely reward insight, it rewards the capacity to buy insight at scale and to process it before it becomes common knowledge. Everyone else is competing for the leftovers: the already-digested narrative.
Context matters. Miller, a Nobel laureate and a central figure in modern finance, helped formalize the idea that markets aren't easily fooled for long. His era saw the rise of institutional investors, quantitative models, and professionalized research desks. The quote reads like a warning label for individuals tempted by stock-picking bravado: once transaction costs, taxes, and the professional arms race are counted, "beating the market" starts looking less like a personal triumph and more like an industry with high fixed costs and low odds. Indexing, in this light, isn't defeatism; it's rational refusal to subsidize the arms race.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Miller, Merton. (2026, January 17). To beat the market you'll have to invest serious bucks to dig up information no one else has yet. FixQuotes. https://fixquotes.com/quotes/to-beat-the-market-youll-have-to-invest-serious-72781/
Chicago Style
Miller, Merton. "To beat the market you'll have to invest serious bucks to dig up information no one else has yet." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/to-beat-the-market-youll-have-to-invest-serious-72781/.
MLA Style (9th ed.)
"To beat the market you'll have to invest serious bucks to dig up information no one else has yet." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/to-beat-the-market-youll-have-to-invest-serious-72781/. Accessed 5 Feb. 2026.





