"To desire is to obtain; to aspire is to achieve"
About this Quote
The wording matters. “Desire” is usually suspect in moral writing, a slippery appetite. Allen flips it into a credential. “Aspire” carries a Victorian sheen, ambition cleaned up into character. Pairing each with a guaranteed reward (“obtain,” “achieve”) creates a closed circuit: the inner life becomes not just the origin of action but the author of outcomes. It’s motivational, yes, but it’s also a quiet threat. If attainment is baked into desire, failure becomes evidence of insufficient wanting - a convenient way to spiritualize inequality and privatize blame.
Context sharpens the edge. Allen wrote in an era intoxicated by New Thought and the gospel of willpower, when industrial modernity promised mobility but delivered it unevenly. His work offered readers a portable sense of agency: no unions, no policies, no collective bargaining required - just mind, motive, and persistence. The quote works because it’s addictive: it flatters the reader’s interior world while bypassing the world’s actual friction, turning aspiration into destiny with the clean click of a syllogism.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Verified source: As a Man Thinketh (James Allen, 1913)
Evidence: To desire is to obtain; to aspire is to achieve. (Page scan [40] (in the 1913 edition scan); Chapter: "Visions and Ideals"). This exact wording appears in James Allen’s book *As a Man Thinketh* in the section/chapter commonly titled “Visions and Ideals,” as shown on the scanned 1913 edition page hosted by Wikisource. Many secondary sites cite the book’s first publication as 1903, but verifying the *first* appearance (i.e., in the 1903 first edition/serialization) requires locating and checking a digitized copy of that earliest printing; I have not verified the line in a 1903 scan within the materials accessed here. Other candidates (1) Brain Teaser Cryptogram Puzzle (2022) compilation95.0% ... To desire is to obtain ; to aspire is to achieve . -James Allen 147. To get the full value of joy you must have s... |
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Citation Formats
APA Style (7th ed.)
Allen, James. (2026, February 11). To desire is to obtain; to aspire is to achieve. FixQuotes. https://fixquotes.com/quotes/to-desire-is-to-obtain-to-aspire-is-to-achieve-35263/
Chicago Style
Allen, James. "To desire is to obtain; to aspire is to achieve." FixQuotes. February 11, 2026. https://fixquotes.com/quotes/to-desire-is-to-obtain-to-aspire-is-to-achieve-35263/.
MLA Style (9th ed.)
"To desire is to obtain; to aspire is to achieve." FixQuotes, 11 Feb. 2026, https://fixquotes.com/quotes/to-desire-is-to-obtain-to-aspire-is-to-achieve-35263/. Accessed 25 Feb. 2026.











