"To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there"
About this Quote
The real work happens in the second sentence, where Annan turns “choose well” into a four-part checklist: identity, values, direction, reasons. It’s not self-help so much as governance of the self. “Who you are” and “what you stand for” sound personal, but they echo institutional language: mandates, charters, principles. Coming from the former UN Secretary-General, the subtext reads like a warning to nations as much as individuals. Countries that can’t name their values end up outsourcing them to fear, revenge, or expediency. Leaders who can’t articulate the “why” default to the easiest “what”: force, slogans, scapegoats.
Context matters: Annan’s career was defined by the consequences of bad choices made under moral fog - Rwanda, Srebrenica, the Iraq War, the post-9/11 security lurch. His insistence on clarity isn’t abstract; it’s an inoculation against panic politics. The quote works because it ties inner coherence to public consequence, suggesting that ethical direction is not decoration. It’s the infrastructure that keeps power from becoming improvisation.
Quote Details
| Topic | Meaning of Life |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Annan, Kofi. (n.d.). To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there. FixQuotes. https://fixquotes.com/quotes/to-live-is-to-choose-but-to-choose-well-you-must-150701/
Chicago Style
Annan, Kofi. "To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/to-live-is-to-choose-but-to-choose-well-you-must-150701/.
MLA Style (9th ed.)
"To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there." FixQuotes, https://fixquotes.com/quotes/to-live-is-to-choose-but-to-choose-well-you-must-150701/. Accessed 3 Feb. 2026.






