"To succeed in business it is necessary to make others see things as you see them"
About this Quote
The line also reveals an operator’s view of business: value isn’t merely discovered, it’s constructed socially. Investors buy a story before they buy an asset. Partners follow a vision before they follow a plan. Customers don’t just want utility; they want to believe in what the product means. Onassis, a shipping magnate who built influence across governments, banks, and celebrity culture, understood that deals close when your version of the future becomes the room’s default setting.
There’s a sly subtext here about asymmetry. If success depends on getting others to adopt your lens, then the decisive advantage is narrative control - not just being right, but being compelling. That can read as inspiring (the entrepreneur as translator of possibility) or unsettling (the tycoon as manipulator of perception). Onassis doesn’t resolve that tension because he doesn’t need to. In his world, persuasion isn’t a soft skill; it’s the engine. The quote’s intent is almost instructional: stop treating business as neutral exchange and start treating it as the art of converting belief into action.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Onassis, Aristotle. (2026, January 16). To succeed in business it is necessary to make others see things as you see them. FixQuotes. https://fixquotes.com/quotes/to-succeed-in-business-it-is-necessary-to-make-128459/
Chicago Style
Onassis, Aristotle. "To succeed in business it is necessary to make others see things as you see them." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/to-succeed-in-business-it-is-necessary-to-make-128459/.
MLA Style (9th ed.)
"To succeed in business it is necessary to make others see things as you see them." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/to-succeed-in-business-it-is-necessary-to-make-128459/. Accessed 9 Feb. 2026.










