"To think that the new economy is over is like somebody in London in 1830 saying the entire industrial revolution is over because some textile manufacturers in Manchester went broke"
About this Quote
Calling the new economy "over" isn’t just wrong in Alvin Toffler’s view; it’s historically illiterate. The line works because it yanks the debate out of the pundit cycle and drops it into a longer timeline, where today’s panics look embarrassingly small. By picking London in 1830, Toffler points to a familiar blindness: the center of commentary watching the periphery of production, mistaking local business failures for civilizational reversal. The industrial revolution didn’t stop because a few mills collapsed; it reorganized labor, capital, cities, and social life on its way to becoming the default setting.
The subtext is a critique of how elites narrate change. We’re addicted to neat endings: boom, bust, and then a comforting return to "normal". Toffler argues there is no normal to return to once an economy’s underlying logic shifts. Bankruptcies are not the obituary; they’re the churn. In a transformation, some early winners get wiped out, business models expire, bubbles pop, and the infrastructure of the future keeps quietly hardening underneath.
Context matters: Toffler spent his career mapping waves of societal change, insisting that technology and information would rewire power and work. This analogy is a warning against mistaking market corrections for the end of a paradigm. He’s not denying pain; he’s refusing the lazy conclusion that pain equals reversal. In that sense, the quote isn’t optimism so much as discipline: judge revolutions by trajectories, not headlines.
The subtext is a critique of how elites narrate change. We’re addicted to neat endings: boom, bust, and then a comforting return to "normal". Toffler argues there is no normal to return to once an economy’s underlying logic shifts. Bankruptcies are not the obituary; they’re the churn. In a transformation, some early winners get wiped out, business models expire, bubbles pop, and the infrastructure of the future keeps quietly hardening underneath.
Context matters: Toffler spent his career mapping waves of societal change, insisting that technology and information would rewire power and work. This analogy is a warning against mistaking market corrections for the end of a paradigm. He’s not denying pain; he’s refusing the lazy conclusion that pain equals reversal. In that sense, the quote isn’t optimism so much as discipline: judge revolutions by trajectories, not headlines.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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