"To win power anywhere you have to convince people that you can do something for them"
About this Quote
The intent is diagnostic, not inspirational. Gitlin is pointing to the mechanics of consent: voters, workers, followers, audiences are not merely coerced into submission; they are enlisted through narratives of benefit. The subtext is that "power" is always relational, and "anywhere" widens the frame beyond elections to unions, universities, media institutions, activist groups, even corporate workplaces. Wherever hierarchies form, someone is selling competence plus care.
Context matters. Gitlin came of age in the wake of 1960s movements and later dissected how mass media shapes political possibility. Read through that lens, the quote doubles as a warning about branding. If you can convince people you can do something for them, the hard part becomes not governance but persuasion: staging responsiveness, manufacturing trust, turning policy into a feeling. The sentence teaches you how power is built and also how it can be faked: by mastering the optics of service while quietly serving something else.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Gitlin, Todd. (2026, January 17). To win power anywhere you have to convince people that you can do something for them. FixQuotes. https://fixquotes.com/quotes/to-win-power-anywhere-you-have-to-convince-people-41997/
Chicago Style
Gitlin, Todd. "To win power anywhere you have to convince people that you can do something for them." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/to-win-power-anywhere-you-have-to-convince-people-41997/.
MLA Style (9th ed.)
"To win power anywhere you have to convince people that you can do something for them." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/to-win-power-anywhere-you-have-to-convince-people-41997/. Accessed 12 Feb. 2026.








