"Today I have 35 people who work in the club and associated businesses"
About this Quote
The flex here isn’t trophies or records; it’s payroll. When Sergei Bubka says, "Today I have 35 people who work in the club and associated businesses", he’s quietly swapping the language of athletic greatness for the language of infrastructure. It lands like a status update, but the status being claimed is responsibility: I don’t just compete, I employ.
Coming from Bubka - the pole-vaulting icon who turned peak individual performance into a global brand - the line reads as a post-Soviet success marker. In the old sports machine, athletes were state assets; their "team" was the nation. In the new economy, the athlete becomes a proprietor, a node in local capitalism, proving legitimacy by creating jobs. The number "35" is doing rhetorical work precisely because it’s small enough to feel real and countable, not billionaire-vague. He’s not mythologizing himself; he’s presenting an audit trail.
The subtext is defensive in a way that feels familiar for celebrity entrepreneurs: don’t reduce me to fame, or to politics, or to scandal. Measure me by what I sustain. "The club" signals community and visibility; "associated businesses" hints at the messier ecosystem behind any respectable public face - side ventures, partnerships, maybe patronage networks. It’s a claim to relevance after the medals, and an attempt to reframe power as something distributed: my success has bodies attached to it, livelihoods, not just headlines.
Coming from Bubka - the pole-vaulting icon who turned peak individual performance into a global brand - the line reads as a post-Soviet success marker. In the old sports machine, athletes were state assets; their "team" was the nation. In the new economy, the athlete becomes a proprietor, a node in local capitalism, proving legitimacy by creating jobs. The number "35" is doing rhetorical work precisely because it’s small enough to feel real and countable, not billionaire-vague. He’s not mythologizing himself; he’s presenting an audit trail.
The subtext is defensive in a way that feels familiar for celebrity entrepreneurs: don’t reduce me to fame, or to politics, or to scandal. Measure me by what I sustain. "The club" signals community and visibility; "associated businesses" hints at the messier ecosystem behind any respectable public face - side ventures, partnerships, maybe patronage networks. It’s a claim to relevance after the medals, and an attempt to reframe power as something distributed: my success has bodies attached to it, livelihoods, not just headlines.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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