"Today's misery is real unemployment, home foreclosures and bankruptcies. This is the Obama Misery Index and its at a record high. Its going to take more than new rhetoric to put Americans back to work - its going to take a new president"
About this Quote
Misery, in Romney's framing, isn’t an emotion; it’s a spreadsheet with a villain attached. By swapping the old, wonky “misery index” (inflation plus unemployment) for a punchier trio - unemployment, foreclosures, bankruptcies - he modernizes the metric for a post-crash America where the pain wasn’t theoretical. It lived in Zillow listings, eviction notices, and credit scores. The line works because it meets voters where the recession actually landed: at the kitchen table, not in the bond market.
The rhetorical move is blunt attribution. Calling it the “Obama Misery Index” isn’t analysis; it’s branding, the kind that tries to make a complex economic hangover feel like a single administration’s signature product. The subtext is a wager that lived experience will override nuance: that people who feel stalled will accept a direct causal chain from Obama to their personal crisis, even if the roots stretch back through the 2008 collapse and the long, uneven recovery.
“New rhetoric” is the second weapon. Romney casts Obama as a performer - eloquent, inspirational, ultimately cosmetic. It’s a neat inversion: the famous communicator reduced to talk, while Romney claims the adult category of results. The final pivot, “it’s going to take a new president,” turns macroeconomic frustration into a simple consumer choice. The intent is electoral, but the context is cultural: a moment when distrust of institutions and impatience with slow recovery made “record high” sound less like a statistic and more like a verdict.
The rhetorical move is blunt attribution. Calling it the “Obama Misery Index” isn’t analysis; it’s branding, the kind that tries to make a complex economic hangover feel like a single administration’s signature product. The subtext is a wager that lived experience will override nuance: that people who feel stalled will accept a direct causal chain from Obama to their personal crisis, even if the roots stretch back through the 2008 collapse and the long, uneven recovery.
“New rhetoric” is the second weapon. Romney casts Obama as a performer - eloquent, inspirational, ultimately cosmetic. It’s a neat inversion: the famous communicator reduced to talk, while Romney claims the adult category of results. The final pivot, “it’s going to take a new president,” turns macroeconomic frustration into a simple consumer choice. The intent is electoral, but the context is cultural: a moment when distrust of institutions and impatience with slow recovery made “record high” sound less like a statistic and more like a verdict.
Quote Details
| Topic | Work |
|---|---|
| Source | Help us find the source |
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