"Today's restaurant is theater on a grand scale"
About this Quote
The intent is a crisp reframing. "Theater" signals choreography, lighting, pacing, costume (aprons, chef coats, even diners' outfits), and roles: the host as casting director, servers as actors trained in timing and tone, the chef as auteur, diners as both audience and co-stars. "Grand scale" widens the lens from the little drama of tableside service to an entire industry built around spectacle: open kitchens that turn labor into entertainment, tasting menus that unfold like acts, and social media that rewards anything that reads well from the mezzanine of Instagram.
Burros' subtext is mildly skeptical. Theater is thrilling, but it's also artifice. If the experience is designed to be seen, what's lost in the obsession with staging? The line hints at how restaurants increasingly compete on narrative, not nourishment: celebrity chefs, curated soundtracks, intentional scarcity, the language of "concept" and "immersion". It also points to the economic reality that in an era of thin margins, experience is the high-profit add-on.
Contextually, it's journalism doing what it does best: taking a familiar ritual and exposing the machinery. The power of the quote is its gentle provocation: enjoy the show, but notice who's writing the script.
Quote Details
| Topic | Food |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Burros, Marian. (2026, January 16). Today's restaurant is theater on a grand scale. FixQuotes. https://fixquotes.com/quotes/todays-restaurant-is-theater-on-a-grand-scale-114506/
Chicago Style
Burros, Marian. "Today's restaurant is theater on a grand scale." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/todays-restaurant-is-theater-on-a-grand-scale-114506/.
MLA Style (9th ed.)
"Today's restaurant is theater on a grand scale." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/todays-restaurant-is-theater-on-a-grand-scale-114506/. Accessed 3 Feb. 2026.






