"Traditionally, the sample is always better than the stock you deliver to the store"
About this Quote
In fashion, the sample is the purest version of the idea: hand-finished seams, perfect fabric, tailored for a model’s body, photographed under flattering light. It exists to seduce editors, buyers, and consumers into believing the brand’s myth. The store stock is what survives the realities Klein helped define at scale: production runs, cost targets, outsourcing, inconsistent sizing, rushed quality control. The quote’s bite is its insinuation that the consumer isn’t really buying the garment; they’re buying proximity to the sample, a ticket to the fantasy.
The subtext is almost clinical about aspiration as a business model. Marketing sells the peak; retail delivers the approximation. Klein, a designer who built an empire on minimalist desire and clean, controlled imagery, is pointing at the gap between image and object - and implying that the gap is profitable.
Contextually, it’s also a reminder of how modern fashion trains us to accept downgrade as normal: the showroom version for the camera, the mass version for the closet. The line lands because it punctures the romance without abandoning the machine that runs on it.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Klein, Calvin. (2026, January 18). Traditionally, the sample is always better than the stock you deliver to the store. FixQuotes. https://fixquotes.com/quotes/traditionally-the-sample-is-always-better-than-13470/
Chicago Style
Klein, Calvin. "Traditionally, the sample is always better than the stock you deliver to the store." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/traditionally-the-sample-is-always-better-than-13470/.
MLA Style (9th ed.)
"Traditionally, the sample is always better than the stock you deliver to the store." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/traditionally-the-sample-is-always-better-than-13470/. Accessed 12 Feb. 2026.










