"Trust 'The Process.'"
About this Quote
“Trust The Process” is sports faith masquerading as corporate slogan, and that’s why it sticks. Joel Embiid didn’t invent the phrase so much as inherit it: a mantra minted during the Philadelphia 76ers’ years-long rebuild, when “losing now to win later” was sold as strategy, not surrender. By the time Embiid embraced it, the words had already become a kind of civic religion in Philly - part coping mechanism, part dare.
The intent is simple: patience. But the subtext is tougher. It asks fans to accept delayed gratification in a city that treats effort like a moral category. “Trust” isn’t about blind optimism; it’s a command to stay loyal when the evidence is messy: injuries, playoff exits, shifting rosters, front-office chaos. The phrase turns uncertainty into narrative. If you believe the story arc, every setback can be recast as foreshadowing instead of failure.
Embiid’s version carries an extra layer because he’s both proof and complication. His talent validates the promise of the rebuild; his injuries and near-misses underline how little any “process” can control. That tension is the slogan’s real power: it offers meaning without guaranteeing results. In an era obsessed with instant takes and immediate rings, “Trust The Process” is a countercultural stance - and a marketing miracle - that converts waiting into identity. It’s not just about basketball outcomes. It’s about who you are while you’re still not getting what you want.
The intent is simple: patience. But the subtext is tougher. It asks fans to accept delayed gratification in a city that treats effort like a moral category. “Trust” isn’t about blind optimism; it’s a command to stay loyal when the evidence is messy: injuries, playoff exits, shifting rosters, front-office chaos. The phrase turns uncertainty into narrative. If you believe the story arc, every setback can be recast as foreshadowing instead of failure.
Embiid’s version carries an extra layer because he’s both proof and complication. His talent validates the promise of the rebuild; his injuries and near-misses underline how little any “process” can control. That tension is the slogan’s real power: it offers meaning without guaranteeing results. In an era obsessed with instant takes and immediate rings, “Trust The Process” is a countercultural stance - and a marketing miracle - that converts waiting into identity. It’s not just about basketball outcomes. It’s about who you are while you’re still not getting what you want.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Embiid, Joel. (2026, January 30). Trust 'The Process.'. FixQuotes. https://fixquotes.com/quotes/trust-the-process-184801/
Chicago Style
Embiid, Joel. "Trust 'The Process.'." FixQuotes. January 30, 2026. https://fixquotes.com/quotes/trust-the-process-184801/.
MLA Style (9th ed.)
"Trust 'The Process.'." FixQuotes, 30 Jan. 2026, https://fixquotes.com/quotes/trust-the-process-184801/. Accessed 13 Feb. 2026.
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