"Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good"
About this Quote
The subtext is political as much as spiritual. In the Warring States atmosphere that shadows the Daoist canon, persuasion wasn’t a parlor trick; it was a career path for court advisors, diplomats, and itinerant talkers selling “order” to anxious rulers. Lao Tzu’s jab lands on that class. If a statement needs to seduce, it’s probably compensating for something. If it’s crafted to win, it may not be crafted to be right.
The quote also smuggles in a Daoist suspicion of “named” reality. Beautiful language is often too clean, too resolved - it pins the world down so it can be managed. Truth, in Daoist terms, is knottier: partial, provisional, resistant to packaging. “Good words are not persuasive” cuts against moral branding, the impulse to equate virtue with a convincing performance. The point isn’t to distrust every polished sentence; it’s to remember that persuasion is a technique, not a credential. Lao Tzu is asking for an ethics of speech where restraint signals sincerity, and where the quiet statement has more integrity than the winning one.
Quote Details
| Topic | Truth |
|---|---|
| Source | Tao Te Ching (Dao De Jing), attributed to Lao Tzu — Chapter 81. Chinese: '信言不美,美言不信;善者不辯,辯者不善' (commonly rendered as the quoted English phrasing). |
| Cite |
Citation Formats
APA Style (7th ed.)
Tzu, Lao. (2026, January 15). Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good. FixQuotes. https://fixquotes.com/quotes/truthful-words-are-not-beautiful-beautiful-words-28425/
Chicago Style
Tzu, Lao. "Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/truthful-words-are-not-beautiful-beautiful-words-28425/.
MLA Style (9th ed.)
"Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/truthful-words-are-not-beautiful-beautiful-words-28425/. Accessed 12 Feb. 2026.










