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Success Quote by W. Clement Stone

"Try, try, try, and keep on trying is the rule that must be followed to become an expert in anything"

About this Quote

Stone’s mantra sells persistence with the brisk confidence of someone who made a career out of turning temperament into a business plan. The triple “try” isn’t poetry; it’s cadence as conditioning, a verbal treadmill designed to keep you moving when motivation fails. By the time he lands on “must,” the line stops being encouragement and becomes doctrine: effort isn’t just advisable, it’s compulsory. That’s the voice of mid-century American self-help braided tightly to commerce, where personal development reads like an operating manual for upward mobility.

The subtext is both empowering and quietly coercive. If expertise is a simple function of repeated trying, then quitting becomes a moral failure, not a strategic choice. The messier realities - unequal starting lines, luck, gatekeeping, burnout - get edited out. Stone’s world is one where grit is the great equalizer, a comforting story for strivers and a convenient one for employers and sales cultures that need people to absorb risk personally: if you’re not winning, you’re not trying hard enough.

Context matters: Stone helped popularize “positive mental attitude” and thrived in an era when corporate America was busy translating Protestant work ethic into motivational seminars. The line works because it compresses a whole ideology into a pocket-sized rule: keep producing effort, and expertise (and status) will eventually pay out. It’s less a description of how mastery actually happens than a rallying cry for people who can’t afford to believe otherwise.

Quote Details

TopicPerseverance
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Try, try, try, and keep on trying is the rule that must be followed to become an expert in anything
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About the Author

W. Clement Stone

W. Clement Stone (May 4, 1902 - September 3, 2002) was a Businessman from USA.

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