Success Quote by George Stephen

"Trying to break into the horror market seemed natural" reads like the kind of sentence a businessman would toss off in a letter, then accidentally reveal a whole era’s moral weather. The verb phrase "break into" carries both ambition and intrusion: it frames the market as a defended space, something you penetrate with effort and strategy. Then "seemed natural" smooths the ethical friction. It’s not "profitable", not "opportunistic", not even "inevitable" - it’s natural, as if commerce has its own ecology where fear is just another resource waiting to be harvested.

That word choice matters because it performs a quiet absolution. Stephen isn’t making an argument for horror; he’s treating it as a logical extension of existing demand. The subtext is that audiences already want dread, shock, and transgression, and a rational operator would be foolish not to supply it. It’s capitalism’s favorite maneuver: recast a calculated move as simple adaptation.

Contextually, a 19th-century businessman sits at the crossroads of mass literacy, cheaper printing, and a rapidly professionalizing entertainment economy. Horror, whether in penny dreadfuls, serialized sensation fiction, lurid theater, or later early film, wasn’t just art - it was a repeatable product with reliable appetites. Stephen’s line hints at the moment when "horror" becomes a category you can enter like any other sector, with competitors, branding, and distribution.

The irony is how contemporary it sounds. Today the "horror market" is a data-rich ecosystem, but the underlying move is unchanged: normalize fear as inventory, and call the decision to sell it "natural."