"TV is a major force in our lives - a FORCE. It must be handled very carefully, both its censure and its artistic honesty"
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TV isn’t framed as entertainment here; it’s framed as power, the kind that reshapes people while they’re half-paying attention. Bill Bixby’s emphasis - “a FORCE” - reads like an actor’s backstage warning: the medium doesn’t merely reflect culture, it edits it in real time. Coming from a working television star in the network era, the line carries the lived knowledge that TV could make a career, sand down a personality, and launder an institution’s values into something that felt like common sense.
The interesting tension is his pairing of “censure” with “artistic honesty.” Bixby isn’t simply anti-censorship. He’s arguing that both the policing of content and the pursuit of truth can become reckless without care. “Censure” signals the old gatekeeping apparatus - sponsors, standards-and-practices departments, moral crusades - that could punish risk under the banner of protecting the public. But “artistic honesty” isn’t romanticized either; it implies responsibility, a recognition that realism can slip into exploitation, that “telling it like it is” can become a profitable pose.
Subtext: TV’s intimacy is its danger. It enters living rooms, raises kids, normalizes conflict, and sells fantasy with the authority of familiarity. Bixby’s intent sounds less like a plea for freedom than a demand for ethical craftsmanship: if you’re going to wield a mass instrument, don’t pretend it’s neutral. Handle it carefully, because it handles us.
The interesting tension is his pairing of “censure” with “artistic honesty.” Bixby isn’t simply anti-censorship. He’s arguing that both the policing of content and the pursuit of truth can become reckless without care. “Censure” signals the old gatekeeping apparatus - sponsors, standards-and-practices departments, moral crusades - that could punish risk under the banner of protecting the public. But “artistic honesty” isn’t romanticized either; it implies responsibility, a recognition that realism can slip into exploitation, that “telling it like it is” can become a profitable pose.
Subtext: TV’s intimacy is its danger. It enters living rooms, raises kids, normalizes conflict, and sells fantasy with the authority of familiarity. Bixby’s intent sounds less like a plea for freedom than a demand for ethical craftsmanship: if you’re going to wield a mass instrument, don’t pretend it’s neutral. Handle it carefully, because it handles us.
Quote Details
| Topic | Art |
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