"Usually if nobody hates a piece, nobody loves it, either; and a magazine which sets itself the goal of provoking thought is not doing its job if everybody agrees with what it does"
About this Quote
The subtext is about risk and institutional courage. Magazines love to claim they “spark debate,” but they also chase subscriber comfort, advertiser safety, and social-media-friendly agreeability. Schmidt flips the incentive structure: a publication that truly aims to provoke thought should expect friction as a cost of doing business. Agreement, in this frame, isn’t evidence of clarity; it can be evidence of careful sanding-down, a politics of palatability.
Context matters: Schmidt is a writer and long-time editor in genre culture, where fandoms are both passionate and punishing, and where editorial choices can ignite intense backlash. He’s not romanticizing outrage for its own sake; he’s describing the ecology of attention. In a media environment that rewards blandness with broad reach, he argues for a narrower, sharper ambition: publish work that some people will reject because it refuses to flatter them.
There’s also a quiet warning. Provocation isn’t the same as quality, and hate can be manufactured cheaply. Schmidt’s standard is tougher: earn the disagreement by making readers think hard enough to risk being uncomfortable.
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Citation Formats
APA Style (7th ed.)
Schmidt, Stanley. (2026, January 15). Usually if nobody hates a piece, nobody loves it, either; and a magazine which sets itself the goal of provoking thought is not doing its job if everybody agrees with what it does. FixQuotes. https://fixquotes.com/quotes/usually-if-nobody-hates-a-piece-nobody-loves-it-116741/
Chicago Style
Schmidt, Stanley. "Usually if nobody hates a piece, nobody loves it, either; and a magazine which sets itself the goal of provoking thought is not doing its job if everybody agrees with what it does." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/usually-if-nobody-hates-a-piece-nobody-loves-it-116741/.
MLA Style (9th ed.)
"Usually if nobody hates a piece, nobody loves it, either; and a magazine which sets itself the goal of provoking thought is not doing its job if everybody agrees with what it does." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/usually-if-nobody-hates-a-piece-nobody-loves-it-116741/. Accessed 24 Feb. 2026.








