"Very difficult to understand American audience, what they like, what they don't like. Some movie I like very much, it doesn't work. Some movie I don't like, it gets big box office. Very difficult"
About this Quote
The quote works because it’s disarmingly plain. Chan isn’t performing celebrity confidence; he’s admitting the strange helplessness of being a global star who still can’t crack the code of one specific market. The repetition of “very difficult” reads like a shrug and a warning: you can do everything “right” and still misread the room. That humility doubles as critique. Hollywood loves the myth that audiences are predictable if you hit the correct beats. Chan is pointing at the opposite: reception is noisy, contingent, often detached from what the artist values.
There’s also a quiet collision of art and commerce. “Some movie I like” stands for craft, pride, maybe risk. “Big box office” stands for the blunt instrument of metrics. He’s not claiming Americans have bad taste; he’s describing a marketplace where success can feel arbitrary, where cultural specificity gets rewarded or punished based on forces outside performance - release timing, stereotypes, the novelty factor, whether the studio knows how to sell you without sanding you down. In a single halting cadence, Chan captures what globalization actually feels like: being understood everywhere, except when it counts most.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Chan, Jackie. (2026, January 16). Very difficult to understand American audience, what they like, what they don't like. Some movie I like very much, it doesn't work. Some movie I don't like, it gets big box office. Very difficult. FixQuotes. https://fixquotes.com/quotes/very-difficult-to-understand-american-audience-117690/
Chicago Style
Chan, Jackie. "Very difficult to understand American audience, what they like, what they don't like. Some movie I like very much, it doesn't work. Some movie I don't like, it gets big box office. Very difficult." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/very-difficult-to-understand-american-audience-117690/.
MLA Style (9th ed.)
"Very difficult to understand American audience, what they like, what they don't like. Some movie I like very much, it doesn't work. Some movie I don't like, it gets big box office. Very difficult." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/very-difficult-to-understand-american-audience-117690/. Accessed 12 Feb. 2026.