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Life & Wisdom Quote by Francois de La Rochefoucauld

"Virtue would go far if vanity did not keep it company"

About this Quote

Virtue, La Rochefoucauld suggests, rarely travels alone; it arrives with a mirror in its hand. The line is a scalpel aimed at the flattering story people tell about moral goodness: that it springs from pure principle, untouched by self-interest. Instead, he frames virtue as socially entangled, shadowed by vanity - the desire to be seen as good, to harvest esteem, to convert ethics into reputation.

The genius is in the conditional: virtue would go far if vanity did not keep it company. That "if" both concedes and sabotages hope. He grants that virtue has real power, then immediately limits its range by exposing its chaperone. Vanity doesn't necessarily cancel virtue; it redirects it. Good deeds become calibrated for audience and payoff, nudging us toward visible morality over costly integrity. The subtext is less "people are bad" than "people are strategic", especially in environments where status is the currency.

Context matters: La Rochefoucauld wrote from within the pressure-cooker of 17th-century French aristocratic life - salons, courtly maneuvering, rigid hierarchies. In that world, appearances weren't decoration; they were survival. Moral language was as much a tool of positioning as a guide to conduct. His maxim reads like field notes from a society where even sincerity must learn etiquette.

The sting is its modernity. It anticipates performative virtue without needing a timeline of scandals or social media. He’s not asking us to stop doing good; he’s warning that our self-image will try to take the credit, and that quiet companionship can keep virtue from going as far as it could.

Quote Details

TopicWisdom
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Rochefoucauld, Francois de La. (2026, January 18). Virtue would go far if vanity did not keep it company. FixQuotes. https://fixquotes.com/quotes/virtue-would-go-far-if-vanity-did-not-keep-it-16162/

Chicago Style
Rochefoucauld, Francois de La. "Virtue would go far if vanity did not keep it company." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/virtue-would-go-far-if-vanity-did-not-keep-it-16162/.

MLA Style (9th ed.)
"Virtue would go far if vanity did not keep it company." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/virtue-would-go-far-if-vanity-did-not-keep-it-16162/. Accessed 13 Feb. 2026.

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About the Author

Francois de La Rochefoucauld

Francois de La Rochefoucauld (September 15, 1613 - March 17, 1680) was a Writer from France.

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