"War is big and there are only so many reporters and only so many places for their words and images to appear. Choices are made constantly"
About this Quote
War, in Bruce Jackson's framing, isn't just sprawling on the battlefield; it's sprawling in the information economy that tries and fails to contain it. The bluntness of "War is big" does two things at once: it restores scale to something audiences are often fed in digestible fragments, and it quietly indicts the fantasy that comprehensive coverage is ever possible. Jackson, speaking as a public servant, leans into bureaucratic realism: scarcity, throughput, triage.
The key word is "Choices". It's presented as a neutral fact of logistics, but it lands like an ethical warning label. In war reporting, what gets shown isn't simply what happens; it's what survives a gauntlet of constraints - limited personnel, access, editorial bandwidth, airtime, column inches, algorithms. "Only so many places for their words and images to appear" reads like a reminder that the bottleneck isn't truth, it's distribution. Reality can be infinite; publication slots are not.
The subtext is accountability without melodrama. Jackson doesn't accuse reporters of bad faith; he points to a system where omission is structural, not exceptional. That shifts the uncomfortable question from "Is the press biased?" to "Who benefits from the inevitable selectivity?" Governments manage access, militaries stage visibility, editors optimize for attention, audiences reward simplicity. The constant-making of choices becomes the hidden engine of public understanding.
Contextually, this lands in an era where war is both overdocumented and underseen: oceans of footage, a thin trickle of what reaches mainstream consciousness. Jackson's line makes the quiet, consequential claim that in war, the fight over narrative isn't secondary - it's part of the terrain.
The key word is "Choices". It's presented as a neutral fact of logistics, but it lands like an ethical warning label. In war reporting, what gets shown isn't simply what happens; it's what survives a gauntlet of constraints - limited personnel, access, editorial bandwidth, airtime, column inches, algorithms. "Only so many places for their words and images to appear" reads like a reminder that the bottleneck isn't truth, it's distribution. Reality can be infinite; publication slots are not.
The subtext is accountability without melodrama. Jackson doesn't accuse reporters of bad faith; he points to a system where omission is structural, not exceptional. That shifts the uncomfortable question from "Is the press biased?" to "Who benefits from the inevitable selectivity?" Governments manage access, militaries stage visibility, editors optimize for attention, audiences reward simplicity. The constant-making of choices becomes the hidden engine of public understanding.
Contextually, this lands in an era where war is both overdocumented and underseen: oceans of footage, a thin trickle of what reaches mainstream consciousness. Jackson's line makes the quiet, consequential claim that in war, the fight over narrative isn't secondary - it's part of the terrain.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
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