"Warner Bros. has talked about going out with low-cost DVDs simultaneously in China because piracy is so huge there. It will be a while before bigger movies go out in all formats; in five years, everything will"
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The subtext is about power: studios don’t actually distribute films, they manage scarcity. Windows, formats, release dates, pricing tiers-those are the tools that turn a piece of culture into a revenue ladder. Piracy short-circuits that ladder by collapsing time and access. Soderbergh’s suggestion is basically: meet the audience where they already are, with a product that acknowledges reality instead of punishing it.
The predictive kicker, “in five years, everything will,” carries a familiar Soderbergh tension between artistry and inevitability. He isn’t cheering the end of theatrical primacy; he’s diagnosing the technological pressure that will make “all formats” normal. The thought sits in the late-2000s/early-2010s anxiety zone, when DVDs were still meaningful, streaming was accelerating, and Hollywood was both seduced by China’s box office and terrified of losing control there.
It works because it refuses nostalgia. He treats distribution as design: if the medium is shifting, your job isn’t to defend old rituals, it’s to build new ones before someone else does.
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APA Style (7th ed.)
Soderbergh, Steven. (2026, January 16). Warner Bros. has talked about going out with low-cost DVDs simultaneously in China because piracy is so huge there. It will be a while before bigger movies go out in all formats; in five years, everything will. FixQuotes. https://fixquotes.com/quotes/warner-bros-has-talked-about-going-out-with-97959/
Chicago Style
Soderbergh, Steven. "Warner Bros. has talked about going out with low-cost DVDs simultaneously in China because piracy is so huge there. It will be a while before bigger movies go out in all formats; in five years, everything will." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/warner-bros-has-talked-about-going-out-with-97959/.
MLA Style (9th ed.)
"Warner Bros. has talked about going out with low-cost DVDs simultaneously in China because piracy is so huge there. It will be a while before bigger movies go out in all formats; in five years, everything will." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/warner-bros-has-talked-about-going-out-with-97959/. Accessed 4 Feb. 2026.



