"We all know that change is inevitable. It provides us with a challenge and an opportunity to grow and improve and to attract new members with new ideas"
About this Quote
Change gets framed as fate, then quietly repackaged as strategy. Ron D. Burton opens with the most disarming kind of management truism: “we all know.” That phrase isn’t there to inform; it’s there to pre-empt dissent. If everyone already agrees, resistance becomes not just impractical but socially off-key. “Inevitable” does the same work at a higher altitude: it lifts change out of the realm of decision-making and into the realm of weather. No one argues with the forecast.
From there, the quote pivots into a classic corporate conversion narrative. “Challenge and an opportunity” is the velvet glove of disruption: it acknowledges discomfort while insisting on an upside. The pairing is deliberate, a rhetorical two-step that reassures the cautious (“yes, it’s hard”) and energizes the ambitious (“and it’s a chance to win”). Burton’s intent is motivational, but also managerial: he’s trying to normalize upheaval as the price of progress.
The most revealing line is the one about “attract[ing] new members with new ideas.” That’s less about personal growth than organizational renewal. “New members” signals recruitment, buy-in, and cultural refresh; it suggests an institution that needs fresh legitimacy or capabilities. The subtext: the current mix of people and assumptions may be insufficient for what’s coming, and the safest way to say that is to praise novelty. In business contexts, this is how leaders sell transformation without naming what’s being retired - products, processes, or power structures.
From there, the quote pivots into a classic corporate conversion narrative. “Challenge and an opportunity” is the velvet glove of disruption: it acknowledges discomfort while insisting on an upside. The pairing is deliberate, a rhetorical two-step that reassures the cautious (“yes, it’s hard”) and energizes the ambitious (“and it’s a chance to win”). Burton’s intent is motivational, but also managerial: he’s trying to normalize upheaval as the price of progress.
The most revealing line is the one about “attract[ing] new members with new ideas.” That’s less about personal growth than organizational renewal. “New members” signals recruitment, buy-in, and cultural refresh; it suggests an institution that needs fresh legitimacy or capabilities. The subtext: the current mix of people and assumptions may be insufficient for what’s coming, and the safest way to say that is to praise novelty. In business contexts, this is how leaders sell transformation without naming what’s being retired - products, processes, or power structures.
Quote Details
| Topic | Embrace Change |
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