Success Quote by Andrea Jung

This is the calm, corporate version of a peace treaty: a promise to the salesforce that the brand will not stab them in the back. Jung is drawing a bright line between “retail” and “representatives” not as a technicality, but as a survival mechanism for a direct-selling model that depends on trust, margins, and morale. The surface message is pricing discipline. The real message is allegiance.

The key verb is “undercut.” It admits the central fear of any commission-based network: that headquarters will chase volume, juice quarterly numbers, and quietly make the reps obsolete. By naming the threat, Jung signals she understands the anxiety of intermediaries living one markdown away from irrelevance. Then she offers a reassurance framed as inevitability: “will always be able.” It’s less a guarantee than a narrative of permanence.

The phrase “discounts in our core business” is doing stealth work. It implies exclusivity - not just cheaper prices, but privileged access. That’s how you keep a distributed army selling an otherwise ordinary product: you make the channel itself the product. “Not offered at retail” turns reps into gatekeepers of value, not mere order-takers.

“So it’s never more advantageous to buy there” is the clincher, and it’s aimed at two audiences at once. To customers, it nudges behavior: don’t bother shopping around. To reps, it’s a loyalty pledge: your hustle won’t be neutralized by the company’s own storefront. In the context of modern retail’s race-to-the-bottom pricing, this is less about ethics than about preventing a channel collapse.