"We are creating a fabulous franchise with an incredible female action hero"
About this Quote
Then comes the loaded centerpiece: “an incredible female action hero.” On its face, it’s a progressive-sounding stake in the ground. In subtext, it’s also a hedge against a historically skeptical industry. The adjective “female” does extra work because “action hero” still defaults male; you can hear the need to specify, to persuade financiers and viewers that this category can be legible and profitable with a woman at the center. “Incredible” functions like protective varnish, less about character than about reassurance: she won’t be “niche,” she’ll be undeniable.
Context matters: de Bont’s career sits in the 1990s-2000s blockbuster logic, when high-concept action became industrial product and “strong female lead” was often sold as novelty rather than normalcy. The line reveals a cultural moment where representation is treated as both creative aspiration and market differentiator. It’s ambition with a faint tremor of salesmanship: empowerment, yes, but packaged in the language of intellectual property.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bont, Jan de. (2026, January 16). We are creating a fabulous franchise with an incredible female action hero. FixQuotes. https://fixquotes.com/quotes/we-are-creating-a-fabulous-franchise-with-an-118097/
Chicago Style
Bont, Jan de. "We are creating a fabulous franchise with an incredible female action hero." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/we-are-creating-a-fabulous-franchise-with-an-118097/.
MLA Style (9th ed.)
"We are creating a fabulous franchise with an incredible female action hero." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/we-are-creating-a-fabulous-franchise-with-an-118097/. Accessed 13 Feb. 2026.






