"We are doing what Prince did. Everyone that comes to a show billed as An Evening with Journey will get our new CD. We figured that is our best store because they are our biggest fans"
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Schon is pitching a sales tactic as a love letter, and the move is smarter than it looks. By invoking Prince - the patron saint of industry-side mischief who famously bundled albums with concert tickets - he frames Journey's giveaway not as desperation in a streaming economy, but as inheritance: a veteran band borrowing a disruptive play from a legend. The name-drop is a legitimacy shield. It tells fans and gatekeepers alike: we're not behind; we're adapting.
The key phrase is "best store". It's blunt, almost comically literal, and that's the point. In 2026, the traditional "store" is a ghost town, and streaming turns new music into a rounding error. Schon is admitting what most legacy acts learn the hard way: the only reliable marketplace left is the live room, where attention isn't fragmented and loyalty has already been paid for in time, travel, and ticket fees. The CD becomes less a product than a souvenir and a conversion funnel - a way to make the new material unavoidable, to put it physically in the hands of people who still care.
There's subtextive defensiveness, too. Journey is a band whose cultural footprint is dominated by catalog staples; new releases fight the gravitational pull of "Don't Stop Believin'". Giving the album away sidesteps the embarrassment of low chart performance and reframes the metric: success isn't units sold, it's fans reached. The rhetoric turns commerce into community while quietly acknowledging that the old retail world is over - and that the stage is the last place where rock bands still control the terms.
The key phrase is "best store". It's blunt, almost comically literal, and that's the point. In 2026, the traditional "store" is a ghost town, and streaming turns new music into a rounding error. Schon is admitting what most legacy acts learn the hard way: the only reliable marketplace left is the live room, where attention isn't fragmented and loyalty has already been paid for in time, travel, and ticket fees. The CD becomes less a product than a souvenir and a conversion funnel - a way to make the new material unavoidable, to put it physically in the hands of people who still care.
There's subtextive defensiveness, too. Journey is a band whose cultural footprint is dominated by catalog staples; new releases fight the gravitational pull of "Don't Stop Believin'". Giving the album away sidesteps the embarrassment of low chart performance and reframes the metric: success isn't units sold, it's fans reached. The rhetoric turns commerce into community while quietly acknowledging that the old retail world is over - and that the stage is the last place where rock bands still control the terms.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
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