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Success Quote by John Naisbitt

"We are drowning in information, but starved for knowledge"

About this Quote

Naisbitt’s line lands because it flatters and indicts at the same time: you, modern person, have everything at your fingertips and still feel vaguely behind. Coming from a businessman and trend-watcher, it’s less a philosopher’s lament than a market diagnosis. Information is the raw material; knowledge is the value-added product. The joke, and the warning, is that we’ve optimized the supply chain for the wrong commodity.

The intent is to separate volume from meaning. “Drowning” implies not just excess but loss of agency: data isn’t empowering if it arrives faster than we can interpret it. “Starved” makes the deficit bodily and urgent, suggesting that a constant feed can coexist with a real hunger for clarity, judgment, and direction. In other words, the system can be working perfectly and still produce a kind of cultural malnutrition.

The subtext is a critique of incentives. Information is cheap to produce, easy to monetize, and endlessly refreshable; knowledge requires time, expertise, and responsibility. It can’t be pushed at scale without friction. That mismatch explains why news cycles, dashboards, and notifications proliferate while understanding doesn’t. It also lets Naisbitt gently shift blame from individuals (“read more”) to structures (“you are being flooded”).

Context matters: Naisbitt wrote in an era when “information society” was emerging as both promise and business opportunity. The line anticipates the internet age’s central paradox: more access doesn’t automatically yield more wisdom, and the bottleneck moves from scarcity to discernment.

Quote Details

TopicKnowledge
Source
Verified source: Megatrends (John Naisbitt, 1982)
Text match: 95.00%   Provider: Cross-Reference
Evidence:
We are drowning in information but starved for knowledge. This level of information is clearly impossible to be handled by present means. Uncontrolled and unorganised information is no longer a resource in an information society, instead it becomes the enemy. (Page 17). Primary attribution points to John Naisbitt’s book Megatrends (first published 1982; later editions commonly listed as 1984 by Warner Books). I could not directly view/scanned pages of Megatrends itself in this search session, but an academic journal article (Internet Archaeology, last updated Jan 28, 2004) quotes the passage and gives a full bibliographic-style citation with a specific page reference: “(Naisbitt 1982, 17)”. This strongly supports the quote’s presence in the 1982 book and provides a page number. A contemporaneous Washington Post profile (May 2, 1983) also prints the shorter sentence as one of Naisbitt’s ‘pithy lines,’ corroborating that the wording was in circulation by 1983 (though that article is secondary evidence, not the origin).
Other candidates (1)
Discovering Knowledge in Data (Daniel T. Larose, 2005) compilation95.0%
... John Naisbitt observed that “we are drowning in information but starved for knowledge.” The problem today is not ...
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Citation Formats

APA Style (7th ed.)
Naisbitt, John. (2026, February 16). We are drowning in information, but starved for knowledge. FixQuotes. https://fixquotes.com/quotes/we-are-drowning-in-information-but-starved-for-74961/

Chicago Style
Naisbitt, John. "We are drowning in information, but starved for knowledge." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/we-are-drowning-in-information-but-starved-for-74961/.

MLA Style (9th ed.)
"We are drowning in information, but starved for knowledge." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/we-are-drowning-in-information-but-starved-for-74961/. Accessed 18 Feb. 2026.

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About the Author

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John Naisbitt (January 15, 1929 - April 8, 2021) was a Businessman from USA.

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